CAMPAIGN, ISABEL MARANT SPRING-SUMMER 2025

The Spring-Summer 2025 campaign is a celebration of time, where a 1990s icon meets a 2020s K-pop star, underscoring Isabel Marant ability to bridge cultures and eras, creating a world that speaks to both timeless style and modern youth.

Kate Moss, a long-time friend of the brand, returns for the Spring-Summer 2025 campaign, representing the quintessential Isabel Marant woman — effortlessly chic, seductive, and timeless. Her signature aesthetic channels the spirit of the new collection; from the statement leather jacket to the introduction of the Altay bag, shown in black leather. The campaign also highlights the iconic Hobo Soft bag, an Isabel Marant signature known for its bohemian allure.

For the first time, Isabel Marant taps a global K-pop star for its men’s collection, enlisting Seonghwa of Ateez. Isabel first meeting with Seonghwa in Los Angeles sparked an immediate connection, as he wholly encapsulates the free-spirited essence of Marant Homme. Known for his unique style and influence within the K-pop universe, Seonghwa brings a fresh yet relaxed energy to the campaign, making him an ideal ambassador.

Photographer: Robin Galiegue
Models: Kate Moss, Seonghwa